Business Management Strategies and Msmes Financial Performance with the Digitalization of Information Technology in the Times of the Covid-19 Skills

The condition of MSMEs during the Pandemic requires to have a business strategy survive in midst Covid-19 Pandemic. purpose this study is describe right managing and financial performance by implementing digitalization technology pandemic. This research was conducted Pangkal Pinang City, Bangka Belitung Islands. population all City. sampling method purposive sampling. type descriptive research. Methods data analysis using SWOT PESTEL. Data with carried out analyzing strengths, weaknesses, opportunities threats for increase their COVID-19 results show that digitizing information way improve MSME finance Covid- 19 pandemic In addition, must carry stability developing